25 March 2012

Anthony writes his first guest column


How to Prepare for Google’s Search Makeover

"Are you worried about Google™ upcoming search makeover? Whether you agree that Google™ upcoming refresh is a big deal or not, a storm of change is brewing on the search horizon, and it’s best to be prepared. Even though semantic technology has been embedded in search for years, Google is planning to include more of it. Focusing on named entities and marking up content with semantic microdata could keep your search traffic (mostly) intact."


Anthony is product architect of Concentrate, a search analytics and keyword tool that transforms search data into actionable intelligence. He is former director of SEO at AOL, where his accomplishments included adding over 190 million new SEO entries to AOL web properties over the span of five years.

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